Why Icon Beach Waterfront Residences invites a resale comparison
Icon Beach Waterfront Residences is a 38-story, 350-unit waterfront condominium tower in Hollywood, Florida, developed by Related Group and BH Group. According to Florida YIMBY's June 23, 2026 report, the developers held a groundbreaking ceremony on June 18, and the tower sits between the Atlantic Ocean and the Intracoastal Waterway. For an owner of an existing Hollywood condo, that makes it a natural point of comparison: same city, same coastline, very different product and timeline.
For buyers who also look at other luxury markets, the decision is rarely about a single building. It is about sequencing. You hold a finished home today, and the new tower is a purchase whose delivery sits ahead of you. This article focuses on how to line up the sale of an existing condo with a purchase at Icon Beach Waterfront Residences, using only what the available research supports.
A caution on sources: the project has been described under several names and addresses across listing sites, press coverage and the developer's materials. Florida YIMBY gives 3824 S. Ocean Drive, the developer's fact sheet refers to 3724 South Ocean Drive Condominium, and Multi-Housing News describes a dual tower at 3451 and 3690 S. Ocean Drive. Confirm the exact legal description and current offering terms directly with the developer's sales team before relying on any one listing.
What the project offers, according to the published record
According to Florida YIMBY's June 2026 report, residences come in one-, two- and three-bedroom layouts ranging from 948 to 2,580 square feet, with architecture by Cohen Freedman Encinosa & Associates, interiors by Meyer Davis and landscape architecture by Witkin Hults + Partners. Multi-Housing News reported that interiors include open floor plans, floor-to-ceiling glass, sliding doors, private terraces, walk-in closets and kitchens with center islands.
Florida YIMBY's June 2026 report also describes roughly 40,000 square feet of amenity space, including a resort-style pool with private cabanas, a wellness center with spa facilities, a 3,000-square-foot fitness center, yoga rooms, an event space overlooking the Intracoastal Waterway, a private 32-slip marina and a resident-exclusive beach club. Concierge service, a 24-hour attended lobby, valet parking and security are listed as well.
One detail deserves precision. The developer's fact sheet, as hosted by newconstructioncondomiami.com, states that the beach club is not located on site, is anticipated to be provided through a separate agreement with a third party, and may be for a limited term. The Real Deal's March 2024 report said the developers were negotiating with the Diplomat, across the street, to offer buyers beach access and services. Anyone comparing amenity packages against an existing Hollywood building should read that distinction carefully.
How the existing Hollywood condo market looks
For context on the resale side, MiamiResidence's Hollywood Beach market page reports a fourth-quarter 2026 median asking price of $599,450, or $567 per square foot, compared with $597,000 in the third quarter of 2026. By that page's figures, asking levels were close to flat between the two quarters. The same page lists 286 active listings as of October 14, 2026, and an overall average days on market of 178.
These are asking figures across the entire Hollywood Beach condo market, not a measure of what luxury waterfront units sell for, and the page shows listings reaching a maximum of $9,000,000. A median does not describe your unit. A renovated, high-floor, water-facing residence may sit well apart from the median, and a dated interior may sit below it.
The practical point is that the days-on-market figure matters as much as price. MiamiResidence's page shows an average of 178 days on market for Hollywood Beach listings, so an owner planning a sale tied to a purchase should treat a multi-month marketing period as a realistic planning assumption rather than a best case. That figure is an average across all listings and says nothing certain about any individual sale.
Pricing your resale against the new tower
Pricing a resale in the shadow of a new launch is a comparison exercise. The developer's website, as of its most recent supplied snapshot, advertises residences starting from $850,000, while Rehub Miami's October 23, 2026 guide also says the developer now advertises residences from $850,000. The Real Deal reported in March 2024 that launch pricing ranged from $825,000 to $2.8 million, and Multi-Housing News said sales launched in 2024 with prices starting from $825,000. These figures differ because they were published at different times.
Newconstructioncondomiami.com lists an average price of $1,150 per square foot for Icon Beach and an average of $900 per square foot for newer luxury condos in the area, without a stated as-of date in the supplied excerpt. Treat both as directional rather than current quotes. A seller can use such numbers to understand how a finished, move-in-ready home compares per square foot, but should anchor the list price on recent closed sales of truly similar units in the same building or line.
Resale units inside Icon Beach itself are also visible. Werfl's building page, which carries a 2026 copyright notice and labels the status Re-Sales/Pre-Construction, lists four units for sale, with asking prices from $995,000 for a one-bedroom to $2,105,000 for a three-bedroom of 1,725 square feet. One listing on that page shows an interior size that appears to contain a data-entry error, so verify the specifics of any unit directly through the MLS before drawing conclusions.
Timing the sale around the construction schedule
Florida YIMBY's June 2026 report states that the project is slated for completion in 2028. Because delivery is some distance away, an owner buying at Icon Beach Waterfront Residences generally does not need to move on a fixed near-term date, which gives room to market an existing condo patiently rather than under deadline pressure.
That flexibility cuts both ways. Selling too early can leave an owner needing interim housing, while listing late compresses the schedule if the sale takes the long marketing period suggested by the average days-on-market figure above. A reasonable approach is to work backward from the expected delivery window, allow for a full listing period with room for price adjustments, and keep the timeline updated as the developer publishes construction milestones.
If a resale unit inside the tower is the target rather than a purchase from the developer, the calculus changes, since the timing of closing depends on what the seller offers and the current status of construction. Ask for the specifics of any assignment or transfer terms from the developer's sales team rather than assuming they match a conventional resale.
Comparing Hollywood with other luxury markets
Buyers who compare Miami-area markets with other luxury destinations often weigh location, building quality and delivery timing. According to the developer's website, the project is positioned between Miami's global energy and the quiet elegance of Fort Lauderdale. Multi-Housing News adds that Fort Lauderdale-Hollywood International Airport is 9 miles away and that the area has multiple retail and restaurant options.
The Real Deal reported in March 2024 that the project's target buyers are primarily domestic, with notable interest from Canadians, according to Related Group's Eric Fordin. For a seller, that is a reminder that new-development demand and resale demand are different pools, and a resale listing competes on its own merits: condition, view, building reputation and price.
Newconstructioncondomiami.com lists nearby comparable projects, including Salato Pompano Beach, Sage Intracoastal and Ritz Carlton Residences Pompano Beach. Reviewing them alongside Icon Beach helps a buyer judge whether the Hollywood location and amenity mix suit their priorities. Wolsen Developments and Denis Smykalov can help organize that comparison alongside a realistic listing plan for an existing Hollywood condo.
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From the desk of
Denis Smykalov
Founder & Broker · Wolsen
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Frequently Asked Questions
What is Icon Beach Waterfront Residences?
According to Florida YIMBY's June 2026 report, it is a 38-story, 350-unit waterfront condominium tower in Hollywood, Florida, developed by Related Group and BH Group, located between the Atlantic Ocean and the Intracoastal Waterway.
When is Icon Beach Waterfront Residences scheduled for completion?
Florida YIMBY's June 2026 report says the project is slated for completion in 2028. Confirm the current schedule with the developer.
What unit sizes are planned?
Florida YIMBY's June 2026 report describes one-, two- and three-bedroom residences ranging from 948 to 2,580 square feet.
What is the Hollywood Beach condo market median asking price?
MiamiResidence reports a fourth-quarter 2026 median asking price of $599,450, or $567 per square foot, compared with $597,000 in the third quarter of 2026. This covers the broader market, not just luxury waterfront units.
How long do Hollywood Beach condos take to sell?
MiamiResidence's Hollywood Beach page shows an average of 178 days on market for listings. Individual results vary by unit and pricing.
Is the beach club located on site?
No. The developer's fact sheet, as hosted by newconstructioncondomiami.com, says the beach club is off site, is anticipated to be provided through a separate agreement with a third party, and may be for a limited term.
Who designed Icon Beach Waterfront Residences?
Florida YIMBY's June 2026 report lists Cohen Freedman Encinosa & Associates as architect, Meyer Davis for interiors and Witkin Hults + Partners for landscape architecture.
Are there resale units listed in the building?
Werfl's building page, with a 2026 copyright notice, lists four units for sale and labels the status Re-Sales/Pre-Construction. Verify current availability through the MLS or the developer.
How should a seller set a list price before buying here?
Anchor the price on recent closed sales of comparable units, and use market-wide medians and new-construction price-per-square-foot figures only as context.
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