Pre-Construction · Brickell, Miami
From $500K
The Standard brand's first-ever residential tower — an irreverent, design-forward Brickell address with wellness-centric amenities, flexible ownership, and The Standard's iconic anti-ordinary spirit.
| Residence Type | Size | Starting Price | |
|---|---|---|---|
| Studio – 1 Bedroom | 400 – 850 sq ft | From $500,000 | |
| 2 Bedroom | 950 – 1,400 sq ft | From $900,000 | |
| 3 Bedroom / Penthouse | 1,600 – 2,800 sq ft | From $1,800,000 |
The Standard Residences, Brickell marks the first permanent home for The Standard brand — known globally for its irreverent, design-led hotels. Developed for Brickell's urban core, the tower offers studios to three-bedroom residences with curated interiors that balance wit and sophistication in equal measure, reflecting The Standard's philosophy that luxury should never take itself too seriously. Where other Brickell towers signal status through marble lobbies and skyline superlatives, The Standard signals intelligence — the willingness to invest in a building whose amenity program is genuinely better, even if the marketing is quieter.
Amenities lean deliberately into wellness and social living: a saltwater spa, hammam, rooftop pool deck, bowling alley, co-working lounge, media room, and The Standard's signature programming culture. The interiors are designed by a team that has executed Standard properties globally — rich textures, unexpected object selections, warm and layered common areas that accumulate personality over time rather than losing it. Each residence reflects that same disposition: curated finishes that feel personally chosen rather than specification-grade.
The Standard's programming infrastructure — the element that defines the brand's most loyal following — gives residents access to curated social calendars, rooftop events, wellness programming, and the kind of building community that no purely residential tower can manufacture. The building's STR eligibility extends the proposition to investors who understand that a Standard-branded address performs differently in the short-term rental market than its generic competitors. From $500K in Brickell — one of Miami's best value entries for a brand-backed address.
The Standard brand's first-ever residential tower — bringing the globally beloved hotel brand's irreverent design culture, wellness-centric amenities, and social programming to Brickell, with STR-eligible residences from $500K.
The Standard invests in amenity quality and programming intelligence rather than lobby spectacle — the saltwater spa, hammam, bowling alley, curated events calendar, and brand community give residents a living experience that generic Brickell towers can't replicate.
Yes — structured for STR through The Standard's hospitality program, giving investor buyers access to the brand's established platform and the strong short-term rental demand a Standard address generates.
Saltwater spa, hammam, rooftop pool deck, bowling alley, co-working lounge, media room, and The Standard's curated social and wellness programming.
From $500,000 for studios and 1-bedroom Standard-branded residences in Brickell.
2028 — pre-construction with sales active from $500K.
Wolsen Developments
Price lists, floor plans, and exclusive access — contact Denis directly.